SMS Text Marketing

---

SMS marketing is shorthand for Short Message Service marketing. You send and receive text messages every day on your phone…an SMS message is a text message - they're the same thing. It's a form of mobile marketing that allows your business to appeal to users on mobile devices, and it’s a proven technique for driving up response rates.

How it works is simple: Your customers, prospects and VIPs opt-in to your marketing campaign to receive updates, specials and important information - getting opt ins is super easy. This form of inbound marketing allows you to target users that have already expressed interest in your business.

The goal of SMS marketing is not only to make sales, but to also build your brand and increase customer retention!

• Have you ever thought of texting bill payment reminders to at-risk customers? See where we're going?

Even better, since SMS messages are quickly delivered and quickly read, you can deliver time-based messages: You can set your system up to automatically send text messages to customers at a precise time when they're most likely to be receptive to your message.

Deliver promotional information, sales, coupons and offers to prospects. Deliver bill payment reminders to at-risk customers. Make it a component of a multi-channel marketing campaign, along with other channels like direct mail, email and social media marketing, or use it stand alone channel to drive brand awareness and customer engagement.

The power and facts of SMS marketing:

• Immediacy - People typically have their mobile devices within reach almost 22 hours a day: 90% of SMS messages are read within 3 minutes.
• Flexibility - You can deliver instant messages that present offers and reminders: 80% of people use SMS for business communications – finding it convenient, unobtrusive and fast with the near-instant delivery and response. 
• Highly Targeted - SMS marketing is a permission-based activity, which means that people receiving the messages already have a relationship with the company and are interested in its products and/or services: SMS messages have a whopping 98% open rate!
• Increased Response - The response rate for SMS marketing is 45% compared to just 8% for email. Interaction is also much higher, with a click-through rate of 36% for SMS and a mere 3.4% for email.
• Cost-effectiveness - In addition to being the most immediate and flexible communication method, SMS even trumps email in cost. Put the two together for even greater response at the most budget-friendly channel you will have.