Digital Integration Components of Madison DirectMarketing2.0

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If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network, directing them back to your website.

• Per Google Analytics, 96% of visitors will leave your site without taking action
• GDN allows for precise targeting based on demographics, interests, behaviors, and more, ensuring ads are shown to the most relevant audience segments 
• Enables remarketing, allowing businesses to target users who have previously interacted with  their brand, increasing the chances of conversion
• On average, 26%–42% of re-targeted visitors will return to the website

Display ads in the Google Display Network to direct mail recipients, lookalike, and affinity audiences geographically based on the mailing list target areas, keywords, key phrases, and search/browsing history.

• Concentrate your marketing resources on geographic regions where you are most likely to  find customers and drive conversions, maximizing ROI 
• Create personalized messages and offers that are relevant to the specific location and needs of your target audience 
• By optimizing content and  campaigns for specific locations, you can improve local  search engine rankings for your business and attract more local traffic 

Target specific audiences based on their physical location, using plat line data and GPS data to create virtual boundaries around individual homes or businesses, enabling highly personalized and targeted advertising. 

• Businesses can report and break down campaign performance by ZIP+4 level, providing detailed insights into campaign performance and allowing for optimization
• Allows targeting of  individuals at the address on multiple devices by leveraging a cross-device graph, enabling targeting of devices for up to 30 days after they have left the address
• Target potential customers at competitor locations, offering them special deals to lure them away

We pre-match your marketing list with the recipients' Facebook and Instagram user accounts. Before, during and after your direct marketing campaign, the target market will receive the SAME message on their Social feeds, even before they visit your website.

• Increase exposure of your marketing message to only those in the marketing list
• People are more inclined to take action when they’ve seen your message on Social Media before receiving your mail piece or email

Keep your follow-up ads in front of prospects even when they’re scrolling through their newsfeed on Facebook and Instagram. 

• 70% of people access Social Media daily; 43% visit multiple times per day
• Re-engage website visitors by reaching them with multiple impressions on their Social Media newsfeeds
• 84% access Social Media via their mobile device

Display ads through Facebook and Instagram to direct mail recipients, lookalike, and affinity audiences geographically based on the mailing list target areas, keywords, key phrases, and search/browsing history.

• 70% of people access Social Media daily; 43% visit multiple times per day
• Re-engage website visitors by reaching them with multiple impressions on their Social Media newsfeeds
• 84% access Social Media via their mobile device

Receive a steady flow of leads from your website visitors and see what actions they took. With Lead Match, you can market to unique visitors who visited your site via direct mail, telemarketing, and email. Finally, no need for data modeling to find prospects! 

• Receive a list of who came to your website and what actions they took
• Market to unique visitors that you already know have an interest in your product or services
• Market to the right audience, at the right time, and across multiple marketing channels

With Informed Delivery® integration, your direct mail piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

• Deliver your message to the addressee via email or alert without having their email address
• Over 86% of people check their Informed Delivery® emails/alerts daily
• Informed Delivery® is adding over 1 million subscribers per month
• Between 7–8% click-through rate

Be prepared for new calls and online leads by knowing exactly when your Direct Mail campaign is hitting mailboxes.

• Track mail down to the individual addressee
• Exportable reporting by city, state and zip code
• Retrieve a full report of non-scans
• Fully integrated with Google Maps to see where and when

Get a local or toll-free number for your marketing campaign. Every call/text that comes in will be tracked and recorded. 

• Track campaign effectiveness by recording every call/text that is generated as a result of the campaign
• Receive full demographic data and geographic location
• Engage prospects and drive incremental conversions by delivering offers and URLs via SMS from the same call/text tracking number 
• Ensures that every incoming call is a direct result of your campaign 
• Listen to recorded calls via secure access