The AI-Powered Direct Mail Advantage
Know BEFORE you print and mail!
Our Predictive Intelligence platform provides our clients with the AI needed to predict campaign outcomes before spending on printing and postage. Our platform leverages a decade of historic mail campaigns and advanced machine learning to forecast response, recommended improvements, and increased ROI.
How It Works
- Target Normalization - Campaign and creative attributes are transformed into comparable performance metrics.
- AI Modeling - Ensemble machine learning models analyze our database of historic mail pieces.
- Simulation - Monte Carlo methods explore endless creative/offer combinations to find the best performing outcomes.
Why It Matters
- Reduce Risk: See projected results before committing print spend.
- Improve Performance: Optimize creative, offers, and timing.
- Leverage Scale: Built on one of the world's largest databases.
Features
- Predictive modeling for direct mail creatives.
- AI-driven campaign recommendations.
- Benchmarking against past campaigns.
- Clear reporting and insights that drive sales.