Omni-Channel Marketing By Madison Marketing® - Why It Works

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• 39% of consumers try a business for the first time thanks to direct mail.
• Consumers who received direct mail bought 28% more products and spent 28% more than people who didn’t receive direct mail.
• 66% of direct mail is opened.
• 56% of consumers went online or visited the physical store in response to receiving direct mail.

Source: 2016 Direct Mail Statistics as reported by InfoTrends in January 2016.   

• Neuromarketing research shows that brains respond to print differently than digital – print triggers a part of the brain that corresponds with value and desirability.
• 70% of Americans say mail is more personal than the internet.
• 56% of customers find print marketing to be the most trustworthy type of marketing.
• Direct mail was found to require 21% less cognitive effort. That means your message is absorbed more quickly and effectively.
• Brand recall was 70% higher among participants who were exposed to direct mail ads rather than to digital ones.

Source: Small Business Trends, “Direct Mail Marketing Statistics for Small Businesses.” January 2017.  

• 84% of millennials look through their mail, and 64% would rather look for useful information in the mail vs email.
• 77% of millennials pay attention to direct mail advertising.
• 90% think direct mail advertising is reliable.
• 57% have made purchases based on direct mail offers.
• 87% of millennials like receiving direct mail.

Sources: USPS Mail Moments, 2016 Review, March 2016; Millenials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016.

The Madison Marketing team can help you develop a direct mail campaign that integrates your direct mail materials with other channels to help drive fantastic responses and immediate results.

Letters

Postcards

Brochures

Newsletters

Dimensional mailers

Catalogs

Flyers

More!

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