Digital Integration Components of DirectMarketing2.0®

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Competitor Website Retargeting, or Predatory Targeting, utilizes our proprietary software to capture data from consumer viewing history and search criteria from your competitors websites, which allows us to retarget those same people long after they’ve left those sites!

• Reach the current online shopping audience on competing company and OEM websites
• Redirect this audience to your competing offers and sites 
• Includes cross-device optimization (ads served on smartphones, tablets and desktops) and robust campaign reporting
• Ensures that you are advertising the right message to the right person at the right time!

If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network, directing them back to your website.

• Per Google Analytics, 96% of visitors will leave your site without taking action
• Re-engage website visitors with multiple impressions of your message
• On average, 26%–42% of re-targeted visitors will return to the website

We pre-match your marketing list with the recipients' Facebook and Instagram user accounts. Before, during and after your direct marketing campaign, the target market will receive the SAME message on their Social feeds, even before they visit your website.

• Increase exposure of your marketing message to only those in the marketing list
• People are more inclined to take action when they’ve seen your message on Social Media before receiving your mail piece or email

Keep your follow-up ads in front of prospects even when they’re scrolling through their newsfeed on Facebook and Instagram. 

• 70% of people access Social Media daily; 43% visit multiple times per day
• Re-engage website visitors by reaching them with multiple impressions on their Social Media newsfeeds
• 84% access Social Media via their mobile device

Receive a steady flow of leads from your website visitors and see what actions they took. With LeadMatch, you can market to unique visitors who visited your site via Direct Mail, Telemarketing, and Email. Finally, no need for data modeling to find prospects! 

• Receive a list of who came to your website and what actions they took
• Market to unique visitors that you already know have an interest in your product or services
• Market to the right audience, at the right time, and across multiple marketing channels

With Informed Delivery® integration, your direct mail piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

• Deliver your message to the addressee via email or alert without having their email address
• Over 86% of people check their Informed Delivery® emails/alerts daily
• Informed Delivery® is adding over 1 million subscribers per month
• Between 7–8% click-through rate

Be prepared for new calls and online leads by knowing exactly when your Direct Mail campaign is hitting mailboxes.

• Track mail down to the individual addressee
• Exportable reporting by city, state and zip code
• Retrieve a full report of non-scans
• Fully integrated with Google Maps to see where and when

Get a local or toll-free number for your marketing campaign. Every call that comes in will be tracked and recorded. 

• Receive full demographic data and geographic location on callers
• Track the effectiveness of your campaign without human error 
• Ensures that every incoming call is a direct result of your campaign 
• Listen to recorded calls via secure access
• Refer recorded calls for training and quality assurance