Why Direct Mail?

It works!

Makes a personal connection

Makes a personal connection


  • 39% of consumers try a business for the first time thanks to direct mail.
  • Consumers who received direct mail bought 28% more products and spent 28% more than people who didn’t receive direct mail.
  • 66% of direct mail is opened.
  • 56% of consumers went online or visited the physical store in response to receiving direct mail.

Source: 2016 Direct Mail Statistics as reported by InfoTrends in January 2016.   

Makes a personal connection

Makes a personal connection

Makes a personal connection


  • Neuromarketing research shows that brains respond to print differently than digital – print triggers a part of the brain that corresponds with value and desirability.
  • 70% of Americans say mail is more personal than the internet.
  • 56% of customers find print marketing to be the most trustworthy type of marketing.
  • Direct mail was found to require 21% less cognitive effort. That means your message is absorbed more quickly and effectively.
  • Brand recall was 70% higher among participants who were exposed to direct mail ads rather than to digital ones.

Source: Small Business Trends, “Direct Mail Marketing Statistics for Small Businesses.” January 2017.  

Millennials love it!

Makes a personal connection

Intregrate your strategies


  • 84% of millennials look through their mail, and 64% would rather look for useful information in the mail vs email.
  • 77% of millennials pay attention to direct mail advertising.
  • 90% think direct mail advertising is reliable.
  • 57% have made purchases based on direct mail offers.
  • 87% of millennials like receiving direct mail.

Sources: USPS Mail Moments, 2016 Review, March 2016; Millenials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016.

Intregrate your strategies

Intregrate your strategies

Intregrate your strategies


The Madison Marketing team can help you develop a direct mail campaign that integrates your direct mail materials with other channels to help drive fantastic responses and immediate results.

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Intregrate your strategies

Pick and choose






Dimensional mailers




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Enhance your campaigns with Digital Integration

MadisonDirectMarketing2.0 - 7 key campaign enhancements packaged as 1

Google Display Network (online follow-up)

If a prospect leaves your website without taking action, your ads will show up throughout the Google Network, directing them back to your website.

  • Per Google Analytics, 96% of visitors will leave your site without taking action
  • Re-engage website visitors with multiple impressions of your message
  • On average, 26%–42% of re-targeted visitors will return to the website


We match your mailing list with the recipients' Facebook and Instagram user accounts. Before, during and after your mailing, the target market will receive the SAME message on their Social feeds, even before they visit your website. 

  • Increase exposure of your marketing message to only those in the mailing list
  • People are more inclined to take action when they’ve seen your message on Social Media before receiving your mail piece

Social Media Follow-Up

Keep your follow-up ads in front of prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.

  • 70% of people access Social Media daily. 43% visit multiple times per day
  • Re-engage website visitors by reaching them with multiple impressions on their Social Media newsfeeds
  • 84% access Social Media via their mobile device


Receive a list of who visited your website from the mailing list and what actions they took. With LeadMatch, you can mail to unique visitors who visited your site, even if they weren’t on the mailing list! Finally, true attribution for a Direct Mail campaign!

  • Receive a list of who came to your website from the mailing list and what actions they took
  • Mail to unique visitors who came to your website who weren’t on your mailing list
  • Never guess again how effective your Direct Mail campaign was

Informed Delivery®

With Informed Delivery® integration, your piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

  • Deliver your message to the addressee via email or alert without having their email address
  • Over 86% of people check their Informed Delivery® emails/alerts daily
  • Informed Delivery® is adding over 1 million subscribers per month
  • Between 7–8% click-through rate

Mail Tracking

Be prepared for new calls and online leads by knowing exactly when your Direct Mail campaign is hitting mailboxes.

  • Track mail down to the individual addressee
  • Exportable reporting by city, state and zip code
  • Retrieve a full report of non-scans
  • Fully integrated with Google Maps to see where and when

Call Tracking

Have access to live updates and recordings of every call received as a result of your Direct Mail campaign.

  • Full demographic data on callers
  • Visually stunning display isolating each caller on Google Maps
  • Secure access to incoming calls and recordings