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    • Home
    • Solutions
      • Digital Marketing
      • Text Marketing
      • Direct Mail
      • eGift Cards
    • Gallery
    • Contact Us
  • Home
  • Solutions
  • Gallery
  • Contact Us

The Digital Secret to Our Success - and Yours!

Digital Integration Components of MadisonDirectMarketing2.0

Google Digital Display Network

If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network, directing them back to your website.


  • Per Google Analytics, 96% of visitors will leave your site without taking action
  • Re-engage website visitors with multiple impressions of your message
  • On average, 26%–42% of re-targeted visitors will return to the website

SocialMatch

We pre-match your marketing list with the recipients' Facebook and Instagram user accounts. Before, during and after your direct marketing campaign, the target market will receive the SAME message on their Social feeds, even before they visit your website.

 

  • Increase exposure of your marketing message to only those in the marketing list
  • People are more inclined to take action when they’ve seen your message on Social Media before receiving your mail piece or email

Social Media Follow-Up

Keep your follow-up ads in front of prospects even when they’re scrolling through their newsfeed on Facebook and Instagram. 


  • 70% of people access Social Media daily; 43% visit multiple times per day
  • Re-engage website visitors by reaching them with multiple impressions on their Social Media newsfeeds
  • 84% access Social Media via their mobile device

LeadMatch

Receive a list of who visited your website from the campaign list and what actions they took. With LeadMatch, you can market to unique visitors who visited your site, even if they were not on the campaign list! Finally, true attribution for a Direct Marketing campaign! 


  • Receive a list of who came to your website from the campaign list and what actions they took
  • Market to unique visitors who came to your website that were not on your campaign list
  • Never guess again how effective your Direct Marketing campaign was

Informed Delivery®

With Informed Delivery® integration, your direct mail piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!


  • Deliver your message to the addressee via email or alert without having their email address
  • Over 86% of people check their Informed Delivery® emails/alerts daily
  • Informed Delivery® is adding over 1 million subscribers per month
  • Between 7–8% click-through rate

Mail Tracking

Be prepared for new calls and online leads by knowing exactly when your Direct Mail campaign is hitting mailboxes.


  • Track mail down to the individual addressee
  • Exportable reporting by city, state and zip code
  • Retrieve a full report of non-scans
  • Fully integrated with Google Maps to see where and when

Call Tracking

Get a local or toll-free number for your marketing campaign. Every call that comes in will be tracked and recorded. 


  • Receive full demographic data and geographic location on callers
  • Track the effectiveness of your campaign without human error 
  • Ensures that every incoming call is a direct result of your campaign 
  • Listen to recorded calls via secure access
  • Refer recorded calls for training and quality assurance



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